AXE Deserted Island — Deniz Sencan

AXE Deserted Island

We prepared a new TVC campaign for Axe Pocket. Axe Pocket had a small bottle so you could easily keep it in your pocket. Just like a lighter or condom.

The idea was; you never know what you will face in your daily life, so “throw it in your pocket, might come handy!”

Felis Awards / Personal Care / Best TVC

Epica Awards / Bronze Health&Beuty

Crystal Apple Beauty&Personal Care

Felis Awards / Design / Best Director

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ECD: Sami Basut

CD: Ümit Taslı

AD: Deniz Sencan

CW: Can Demir

CW: Onur Kutluer

DR : James F. Coton

Renault Single Traces

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