Istanbul is surrounded by hills. People mostly park their cars on hills and it is pretty hard to drive away like that. This was a great chance to promote Ford’s Hill Launch Assist.

We used cars which are parked on hills as our advertising medium and installed chocks behind them. These chocks held the vehicles steady so that you could drive away easily and they were free, just like our Hill Launch Assist Technology. When the drivers saw the chocks, they also saw our message.

People understood that there is a better solution for parking on a hill, if they have switched to Ford B-MAX. We reached hundreds of people who wants to test drive B-MAX and its standard Hill Launch Assist Technology.